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Happy Birthday Bob's Loyalty Shop!

The 1st of March is the first anniversary of Bob's Loyalty Shop. Who knew at the time that just 24 days later we would all be in...

A masterclass in F.M.C.G. loyalty

You have to admire big coffee brands - some of them have really nailed the concept of loyalty with consumers but what were the steps to...

M&S on top of their loyalty game!

Loved walking into M&S about 18 months ago to see Little Shop a collector based reward program adding theatre to their food halls. This...

BPmerewards or Shell Go+?

Loyalty in petrol forecourts is back with a renewed focus with both BP and Shell launching new schemes this year. Both are very...

What's your app strategy?

In a world where 95% of the population has a mobile phone as a brand surely you have to ask yourself what's your app strategy? I mean do...