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Loyalty Shop Talk Vol 2
A while back I was lucky to be able to go and spend some time in India exploring the rich promotional, loyalty and tech landscape. In...
Bob Salmasi
Nov 5, 20241 min read
10 views
Bob Salmasi
Nov 5, 20240 min read
6 views
Bob Salmasi
Jan 8, 20240 min read
10 views
Bob Salmasi
Jan 8, 20240 min read
5 views
Bob Salmasi
Jan 8, 20240 min read
14 views
Bob Salmasi
Aug 20, 20230 min read
14 views
What's going on?
After some truly amazing LinkedIn training, we've switched to posting all our content on LinkedIn. That's not to say you won't ever find...
Bob Salmasi
Oct 20, 20221 min read
17 views
Happy Birthday Bob's Loyalty Shop!
The 1st of March is the first anniversary of Bob's Loyalty Shop. Who knew at the time that just 24 days later we would all be in...
Bob Salmasi
Feb 9, 20211 min read
89 views
Telecom loyalty programs - time for something new?
I have a soft spot for telecom loyalty programs, largely because they remind me of Christmas... they are often presented as these big...
Bob Salmasi
Jul 28, 20207 min read
95 views
A masterclass in F.M.C.G. loyalty
You have to admire big coffee brands - some of them have really nailed the concept of loyalty with consumers but what were the steps to...
Bob Salmasi
Jul 28, 20205 min read
48 views
Loyalty Pitch Stories - Nationwide FlexOne Film Card
I'm feeling a little David Brent like this morning as I reach over and dust off my copy of the IPM Award Winners 2015 brochure.... You...
Bob Salmasi
Jul 28, 20204 min read
25 views
Loyalty Partnership Stories - Cadbury's Creme Egg Auction
There have been two very successful auction based reward programs in the F.M.C.G. sector, the first I believe was Coke Auction, the...
Bob Salmasi
Jul 28, 20203 min read
19 views
Agency owners how much did you spend on new business last year and what return did you get back?
Well, it's a simple question, do you know the answer? Agency folk like to talk about how the agency model has changed and how it has...
Bob Salmasi
Jul 28, 20207 min read
9 views
Coffee - the "wonder drug"​ for loyalty programs everywhere!
There was a time here in the UK when we didn't care much for authentic coffee, we were a nation of instant coffee drinkers, boiling our...
Bob Salmasi
Jul 28, 20205 min read
8 views
M&S on top of their loyalty game!
Loved walking into M&S about 18 months ago to see Little Shop a collector based reward program adding theatre to their food halls. This...
Bob Salmasi
Jul 28, 20202 min read
10 views
Is Meerkats the best loyalty scheme in the UK today?
Insurance isn't a glamourous business. Few of us left our career fairs at school all misty eyed at the prospect of a career in insurance....
Bob Salmasi
Jul 28, 20205 min read
15 views
Loyalty Partnership Stories - General Motors
I once worked on a brief from General Motors North American Vehicles who were looking to appoint an agency to promote and sell it's range...
Bob Salmasi
Jul 28, 20204 min read
34 views
Loyalty isn't broken, it is simply misunderstood.
There are a number of posts and articles circulating stating that there are billions of pounds of points not being redeemed - the...
Bob Salmasi
Jul 28, 20203 min read
15 views
BPmerewards or Shell Go+?
Loyalty in petrol forecourts is back with a renewed focus with both BP and Shell launching new schemes this year. Both are very...
Bob Salmasi
Jul 28, 20206 min read
16 views
What's your app strategy?
In a world where 95% of the population has a mobile phone as a brand surely you have to ask yourself what's your app strategy? I mean do...
Bob Salmasi
Jul 28, 20203 min read
7 views
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