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Bob Salmasi
Nov 5, 20241 min read
Loyalty Shop Talk Vol 2
A while back I was lucky to be able to go and spend some time in India exploring the rich promotional, loyalty and tech landscape. In...
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Bob Salmasi
Jun 29, 20241 min read
Bob & Dave's Loyalty Channel, Episode 8 "Skid Marks"
The first 'speed' based petrol forecourt loyalty programme
8 views


Bob Salmasi
Jun 29, 20241 min read
NEEDLE IN A HAYSTACK
Getting personal about personal branding & new business.
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Bob Salmasi
Jan 8, 20240 min read
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Bob Salmasi
Jan 8, 20240 min read
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Bob Salmasi
Aug 20, 20230 min read
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Bob Salmasi
May 12, 20230 min read
28 views


Bob Salmasi
Mar 30, 20230 min read
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Bob Salmasi
Oct 20, 20221 min read
What's going on?
After some truly amazing LinkedIn training, we've switched to posting all our content on LinkedIn. That's not to say you won't ever find...
17 views


Bob Salmasi
Feb 9, 20211 min read
Happy Birthday Bob's Loyalty Shop!
The 1st of March is the first anniversary of Bob's Loyalty Shop. Who knew at the time that just 24 days later we would all be in...
89 views


Bob Salmasi
Jul 28, 20207 min read
Telecom loyalty programs - time for something new?
I have a soft spot for telecom loyalty programs, largely because they remind me of Christmas... they are often presented as these big...
94 views

Bob Salmasi
Jul 28, 20205 min read
A masterclass in F.M.C.G. loyalty
You have to admire big coffee brands - some of them have really nailed the concept of loyalty with consumers but what were the steps to...
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Bob Salmasi
Jul 28, 20204 min read
Loyalty Pitch Stories - Nationwide FlexOne Film Card
I'm feeling a little David Brent like this morning as I reach over and dust off my copy of the IPM Award Winners 2015 brochure.... You...
25 views

Bob Salmasi
Jul 28, 20203 min read
Loyalty Partnership Stories - Cadbury's Creme Egg Auction
There have been two very successful auction based reward programs in the F.M.C.G. sector, the first I believe was Coke Auction, the...
18 views

Bob Salmasi
Jul 28, 20207 min read
Agency owners how much did you spend on new business last year and what return did you get back?
Well, it's a simple question, do you know the answer? Agency folk like to talk about how the agency model has changed and how it has...
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Bob Salmasi
Jul 28, 20205 min read
Coffee - the "wonder drug"​ for loyalty programs everywhere!
There was a time here in the UK when we didn't care much for authentic coffee, we were a nation of instant coffee drinkers, boiling our...
8 views
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