Bob Salmasi
What's going on?
After some truly amazing LinkedIn training, we've switched to posting all our content on LinkedIn. That's not to say you won't ever find...
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Chislehurst Village, London.
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Bob Salmasi
- Feb 9, 2021
- 1 min
Happy Birthday Bob's Loyalty Shop!
The 1st of March is the first anniversary of Bob's Loyalty Shop. Who knew at the time that just 24 days later we would all be in...
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Bob Salmasi
- Jul 28, 2020
- 7 min
Telecom loyalty programs - time for something new?
I have a soft spot for telecom loyalty programs, largely because they remind me of Christmas... they are often presented as these big...
71 views0 comments
Bob Salmasi
- Jul 28, 2020
- 5 min
A masterclass in F.M.C.G. loyalty
You have to admire big coffee brands - some of them have really nailed the concept of loyalty with consumers but what were the steps to...
32 views0 comments
Bob Salmasi
- Jul 28, 2020
- 4 min
Loyalty Pitch Stories - Nationwide FlexOne Film Card
I'm feeling a little David Brent like this morning as I reach over and dust off my copy of the IPM Award Winners 2015 brochure.... You...
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Bob Salmasi
- Jul 28, 2020
- 3 min
Loyalty Partnership Stories - Cadbury's Creme Egg Auction
There have been two very successful auction based reward programs in the F.M.C.G. sector, the first I believe was Coke Auction, the...
12 views0 comments
Bob Salmasi
- Jul 28, 2020
- 7 min
Agency owners how much did you spend on new business last year and what return did you get back?
Well, it's a simple question, do you know the answer? Agency folk like to talk about how the agency model has changed and how it has...
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Bob Salmasi
- Jul 28, 2020
- 5 min
Coffee - the "wonder drug" for loyalty programs everywhere!
There was a time here in the UK when we didn't care much for authentic coffee, we were a nation of instant coffee drinkers, boiling our...
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Bob Salmasi
- Jul 28, 2020
- 2 min
M&S on top of their loyalty game!
Loved walking into M&S about 18 months ago to see Little Shop a collector based reward program adding theatre to their food halls. This...
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Bob Salmasi
- Jul 28, 2020
- 5 min
Is Meerkats the best loyalty scheme in the UK today?
Insurance isn't a glamourous business. Few of us left our career fairs at school all misty eyed at the prospect of a career in insurance....
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Bob Salmasi
- Jul 28, 2020
- 4 min
Loyalty Partnership Stories - General Motors
I once worked on a brief from General Motors North American Vehicles who were looking to appoint an agency to promote and sell it's range...
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Bob Salmasi
- Jul 28, 2020
- 3 min
Loyalty isn't broken, it is simply misunderstood.
There are a number of posts and articles circulating stating that there are billions of pounds of points not being redeemed - the...
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Bob Salmasi
- Jul 28, 2020
- 6 min
BPmerewards or Shell Go+?
Loyalty in petrol forecourts is back with a renewed focus with both BP and Shell launching new schemes this year. Both are very...
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Bob Salmasi
- Jul 28, 2020
- 3 min
What's your app strategy?
In a world where 95% of the population has a mobile phone as a brand surely you have to ask yourself what's your app strategy? I mean do...
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