The 1st of March is the first anniversary of Bob's Loyalty Shop. Who knew at the time that just 24 days later we would all be in...

I have a soft spot for telecom loyalty programs, largely because they remind me of Christmas... they are often presented as these big...

You have to admire big coffee brands - some of them have really nailed the concept of loyalty with consumers but what were the steps to...

I'm feeling a little David Brent like this morning as I reach over and dust off my copy of the IPM Award Winners 2015 brochure.... You...

There have been two very successful auction based reward programs in the F.M.C.G. sector, the first I believe was Coke Auction, the...

Well, it's a simple question, do you know the answer? Agency folk like to talk about how the agency model has changed and how it has...

There was a time here in the UK when we didn't care much for authentic coffee, we were a nation of instant coffee drinkers, boiling our...

Loved walking into M&S about 18 months ago to see Little Shop a collector based reward program adding theatre to their food halls. This...

Insurance isn't a glamourous business. Few of us left our career fairs at school all misty eyed at the prospect of a career in insurance....

I once worked on a brief from General Motors North American Vehicles who were looking to appoint an agency to promote and sell it's range...

There are a number of posts and articles circulating stating that there are billions of pounds of points not being redeemed - the...

Loyalty in petrol forecourts is back with a renewed focus with both BP and Shell launching new schemes this year. Both are very...

In a world where 95% of the population has a mobile phone as a brand surely you have to ask yourself what's your app strategy? I mean do...