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Bob’s Loyalty shop is authentic. It doesn’t pretend to be anything that it’s not.

Bob’s Loyalty shop is authentic. It doesn’t pretend to be anything that it’s not. It doesn’t sugar coat the issues or tell you want you want to hear. The added value comes from accessing over 30 years’ experience in the promotions, partnerships, and loyalty industry.
 
When it comes to experience, there isn’t a sector I haven’t worked on: Retail, QSR, FMCG, Telecoms, IT, Automotive, Financial Services and Travel. Nor a role I haven’t experienced: client services director, planning director, product director, promotions director and creative director. In short, I know how every aspect of an agency and client relationship work.

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wanted

I also like to make sure I’m keeping my skills up to date so last year I invested in Mark Ritson’s Mini MBA in Marketing and plan to follow this up later in the year by enrolling in his Mini MBA in Brand Management.

 

I do of course work with brands directly on their loyalty programmes, but it is often easier for me to get assigned to a project via a client’s existing agency than going through the hurdles that modern day procurement process often require.

 

Whilst there are only two of us at Bob’s Loyalty Shop, I also have access to a variety of other veterans, specialist agencies and partners if required.

services

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business development & agency marketing

Driving the pre-sales and planning aspects of new business.
Planning and creative support.
Pitch approach / process reviews. 
Agency marketing, all aspects.

 
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PARTNERSHIP MARKETING 

  • Representation: Proactively representing your brand on your behalf.

  • Sourcing: Sourcing partners, rewards or specific prizes on your behalf.

  • Specific partner approaches: Negotiation and contracting.

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LOYALTY MARKETING 

  • Loyalty programme ideation, planning and creation.
    Reward ideation, creation. or sourcing.

  • Existing loyalty or reward programme reviews.

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SALES PROMOTION 

  • Promotional expertise.

  • Licensing and sponsorship opportunities.

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INCENTIVE & PRODUCT
MARKETING

  • Representation: Proactively representing your brand on your behalf.

  • Sourcing: Sourcing partners, rewards or specific prizes on your behalf.

  • Specific partner approaches: Negotiation and contracting.